The person behind Booked
Ten years
getting booked.
Now I build
what gets
you there.
I'm Luca. A decade working as an international model across South Africa, Asia, and Europe — not researching these markets, operating inside them. I completed Anthropic's AI Fluency: Framework & Foundations course in July 2026.
The creatives who stay booked aren't always the most talented. They're findable. They're legible. Their digital presence does the work before a human ever looks.
I built
from it.
AI Discoverability Audit
A structured audit that scores a creative's digital presence across two dimensions: AI discoverability and general visibility. Most creatives don't know what's costing them bookings. This shows them exactly where the gaps are.
Portfolio Website Build
Clean, fast, credible portfolio sites built to get the client hired — not to impress other designers. Built around how casting directors, art directors, and clients actually look for talent. Capped at three active builds per month.
Assess → Build → Activate → Monitor → Resurface
Every Booked engagement runs this cycle. The assessment comes before the recommendation — always. The solution is determined by what's actually holding the creative back, not by a service menu.
One conversation.
No pitch deck.
If you're a fashion creative who knows something isn't working — or an agency that needs infrastructure for your roster — start here. I'll tell you what I see and what needs to exist. Then we decide if it makes sense to build it.